11 Secrets To Becoming A Successful Travel Blogger
Want to become a successful travel blogger? Let me learn you how to grow & improve your travel blog with my best tips, tricks after years of professional traveling, blogging, and some silly mistakes which cost me money and much more. lots of time! Which equates to more money lost. So after learning the hard way, I want to share my tips. It is not how everyone should follow as everyone is unique. For example, I’m not a morning person, some say I’m grumpy, non -productive, I’m just like an old car engine, that needs to warm up first! When I do around mid-morning, I’m at my best:) But I’m sure some parts will inspire you on how to become a successful travel blogger in keeping with your unique travel blog goals.
Continuing from my previous article about how to start a travel blog, it’s time to step up a gear and share my best secrets for how to become a professional, successful travel blogger. ” It actually becomes second nature as you love traveling, so you just include it into your day with the travels” and also learning from other bloggers as mentors.
Professional means you have to put the time, effort, and practice in to become one, but the benefits are enormous as well as the fun:) There’s nothing wrong with blogging as a hobby. In fact, that’s how I started and sometimes as far as most people get. I Just wish I had started it sooner to become a successful travel blogger rather than just a memory blog as I may have been one of the first with traveling permanently since 1996.
I’ll tell you right now that becoming a professional travel blogger is very difficult. More difficult than most people think. Think of a successful publican, many drinkers think they just open the doors and shut them when last orders are up. It’s a business that takes time, a lot of time initially However, this article is for those who are ready to attempt it anyway with their travel goals in mind, regardless of the work involved.
Ready to get started? Then let’s do it! Just like Nike!
Please remember, if you want us to create a blog for you, all you have to do is ask!
What’s A Professional Travel Blogger?
What does it mean to be a professional travel blogger? Well anyone can start a blog and become a “blogger” that’s how I did and I started it just for a memory blog of my travels. The barrier to entry for blogging is small, which has both benefits and disadvantages. I then felt the two, travel and blogging went hand in hand as I was writing lots of content through my experiences and it was fun and I was learning lots of travel knowledge at the same time, so I thought I would share it.
For example, there are currently thousands of personal travel blogs online — so standing out from the crowd is tough, and becoming a professional travel blogger where you living off the business. is the keyword of professional. Say you’re good at football, so 1/ you get picked for the school football team, 2/ you are better than most, so you are then an amateur and will get paid by some football clubs when you leave school and3/ then you turn professional and you have a career and a stream of income from it. That’s a successful professional travel blogger, the latter!.
Fortunately, I happen to be one of those I believe after years of trial & error attempting to turn my passion for travel into a business. This is why I’ve decided to share some of my best secrets, tips, and tricks with you today.
My suggestions here are certainly not the only way you can build a successful travel blog, they just happen to work for me and continue with my growth as a person and a business.
Take this article, which is a recently updated article as I always believe in revisiting my articles and amending them and giving them a push with more UP TO DATE SEO, as google changes over time. Just one tip here, always review your articles to see if you can improve them and add new content as Google loves it!!
We are now on the fourth page ( NOT anymore, check this out for all our page ranking examples), out of 93,400.000 results for how to become a travel blogger and with the big hitters of the travel world. Yes, that’s ninety-three million, four- hundred thousand!
Building An Audience Is Key In Any Business And Also A Valuable Main Asset! Ask any top accountant. This in itself is the holy grail!
Check out our Google indexing articles of where we are on searching keywords.
Ask any business person and ask a bank manager as to how long you should run your business before you make a decision to curtail it or progress its growth and many experienced Business Managers, will stress that if you do not break even by the 12th -18th-month mark, it’s time to re-evaluate your business or put your hands up and say it didn’t work but I gave it my best shot.
Everyone and their dog asks me how I make money from my travel blog, but the question they SHOULD be asking is how did I build an audience that turns it into a successful travel blog. Because the hard truth is you’ll only earn income with your blog once you have a decent audience. Readers come first, money comes later.
So today we’ll cover a few different techniques for building an engaged audience on your travel blog, as well as unique tactics for getting yourself noticed by companies looking to work with bloggers and much more, so please subscribe as mentioned, we do update our travel blog articles regularly.
Tips For Becoming A Successful Travel Blogger
1: Creating And Delivering Useful Travel Content Is A Priority
Writing a diary or having a scrapbook of your travels for family & friends is easy, but other than them does anyone else really care?. If you want strangers to read your travel blog, you’ll need to provide something inspirational, more useful and not only about yourself, me me me syndrome. Be a giver, not just a taker mentality. It pays dividends in many ways. Travel tips always in my mind is a great start, share your secrets of what you’ve experienced was there snakes on a plane?
How to get the best from your travels, whether it be safety, scenery travel tips, food recommendations, details on what destinations or where to stay, photographic inspiration, scams, video entertainment, beautiful flowing narratives, humor, etc.
Yes, you should always “follow your passion.” Otherwise, you won’t enjoy what you’re doing. The key is to follow your passion while also providing something of value to your readers.readers are key to an income for the successful travel blogger, It then should become just not only a great achievement but a habit like brushing your teeth before you go to bed, but you see a shot and instantly visualize taking that different better shot. This is the most important task you need to follow to Becoming A Successful Travel Blogger. Think out of the box.
What are people searching for? It’s time to do some research.
What questions related to travel are being asked in online forums on social media,Instagram and Quora? Check out facebook forums
If you already have readers, what are they asking in comments & emails? Give people what they’re asking for, they are asking for a reason and this will lead to more enquirers! Promote the things that are they asking about, like what are the best Sony Cam accessories, where can I find countries that are Purr -fect cat lovers Why? Because it’s useful! It’s answering a frequently asked question.
Check out our rankings for keywords on the Google Indexes.
Even if you’re sharing an entertaining travel story, include other tips from readers and fellow travellers that you’ve met on your travels and share, share, share
2: Do Interesting And Adrenaline Stuff!
It seems pretty basic. But when I say do interesting stuff, I mean do REALLY interesting stuff. Such as seeing and going down an old well, you’ve just found on an abandoned old beach, that was occupied by the British after the take over from the Japanese in Penang. Go off the grid and take the shot that are very rare.
Writing about your trip at the full moon party in Thailand or a venture down Bangla Road or Bui Vein St in Cambodia is possibly not the best as thousands take those avenues on holiday, something different, something new, explore, find the topics which are unique, and as a result, they’re more likely to be shared with a larger audience.
3: Guest Posting On Other Blogs
When you first start your travel blog, no one will know you exist. A good way to change that is to write guest posts on other popular blogs with large audiences, and siphon some of their readers over to you.networking comes to mind, sell yourself and why it will help both parties in the long term to all professional travel bloggers. Not only will you reach a targeted audience this way, but it also helps with your branding and credibility as an authority on travel and creates a backlink that Google loves and the domain authority.
However, before you go pitching other blogs for guest posts, first check to make sure they even allow them. It helps to have some kind of relationship with the blogger too. Then again if you don’t ask, you don’t get! So my mum used to say:) Bless her. Cold pitches to someone you’ve never even spoken with are less likely to work.
Try the mentor you signed up with who sold you the idea of starting your blog.
My advice is to be picky, and guest posts on blogs that you think will provide the best return on your investment in time. Because time is limited when you’re trying to become a professional blogger unless you have a second revenue stream which I did in teaching online, and that did help with the pressure of just not relying on the site for an income. Always best to have plan B and also a safety net!
4: Social Media Is Time Consuming But Can Pay Dividends
Staying active on social media is very important and a good tool if you want to earn your living from blogging. But it can be a huge time loss too. My advice is to be efficient, effective with social media, don’t waste hours and hours there. I generally look at it once in the morning to schedule posts for the day, then once more in the evening to respond to comments, if I have time,I often update things and add content when I’m in a position of say of a taxi or downtime.
Check out our keywords and rankings on Google indexes to see where some of our articles are.
It also pays to research the best times to post for each social network. You can find this info in your “insights” or “google analytics” areas, or use third-party tools. Always be testing and remember if you’re traveling the time zones. Remember to be social on social media too. That means actively responding to comments, and sharing other people’s content if you think your followers will enjoy it. It is the core part of Becoming A Successful Travel Blogger.
Here are specific tips for each network based on my experience.
- Pinterest; 114,000 monthly viewers + 1,340 Engagements and growing each day as per below. Video pins alone hit 34% of our viewers. Now as I write this addition, 150,000 plus with very little effort, all linked to my blog articles, mainly my “the benefits of subscribing to my blog article” New audience!
1-3 posts per week, postcard type photos with short captions work well. So does uploading 10 different images as an album. Video and Facebook Live has been doing well. Remember to tag yourself in photos you post on your fan page, and your friends will see it too, increasing engagement. Facebook doesn’t like 3rd party sharing apps, so don’t use them. I had a campaign withdrawn once as I used a 3rd party link and I was paying them.
Twitter posts don’t seem to work for me , maybe my way of thinking as I know most tweets only last for 24hrs, where Pinterest pins 30 days etc..So I only use when I have the time or maybe 1 updates per day, they say though links shared along with a few photos will get better engagement. One hashtag only, or none. Schedule new blog posts to share 3-4 times each spread throughout the month. Occasionally tag relevant companies/tourism boards where appropriate, they may re-tweet it. Buffer Pro is a good scheduling & tracking app of choice.
I’ve found Instagram to be very useful in many aspects of conversing, however not really taken it all the way yet as still concentrating on the blog content before a big push and learning the best parts of the app. Again the top bloggers say it’s best to tag the location so others nearby can find your shots. Try using 2-3 hashtags in the caption, with another 10-15 targeted hashtags in the first comment. Longer descriptions seem to work well on Instagram — tell a story. Ask a question at the end to encourage engagement.
Others…
There are other important social media platforms like YouTube, however, I’m still learning how to best utilize all social media, and don’t feel qualified to comment just yet, but been advised to use a social media outsource manager more than to say use them. This just goes to show you that becoming a professional travel blogger is a never-ending learning process throughout new technology emerging, then there’s this Tik Tok now A lot though has to do with time and picking the right ones that work for you and with you and your model! We also did an article on Social Media v Blogging and which one will stay the course. We say Blogging but various social media will play a part in it.
5: Major Press Features
Something I’ve never done yet but heard it works becoming a PR agent and market yourself to the masses by securing features in major media outlets. If you think popular travel blogs have large audiences, it’s nothing compared to what major media outlets have. You can actively pitch your story rather than wait around for someone to notice you. Something original and different ply it to a major player.
Here’s my secret formula from a well respected travel blogger, so you can do the same!
- Spend time researching media outlets that sometimes publish travel features. Especially those featuring bloggers. Pay attention to the authors of those articles.
- Connect and network with the authors on Twitter or LinkedIn. Follow them. Add them to a public list. Share their articles with a mention. Ask a question. Send a compliment. But don’t be annoying.
- Put together a polished project/article/idea with mass appeal. Something that many people will find fascinating, as I discussed earlier (do interesting stuff).
- Finally, pitch them your great idea a few months later. I sometimes sweeten the deal by explaining that I’ll be sending out a press-release soon but wanted to give them the opportunity to cover it first.
- Remember this takes time, so prioritise your time carefully:)
6: SEO Tips For Blogging
Search Engine Optimization (SEO) is when you tweak your content to optimize it for search engines like Google. It seems to get a bad rap these days. Like it’s some kind of mysterious voodoo cheat tactic.
Check us out for our Google rankings using keywords in our SEO articles.
Here’s my take on SEO. If you write for traditional magazines, the writers who can master pitching to editors will get the best results. It’s not voodoo, it’s a relevant skill some people learn to get ahead and Become A Successful Travel Blogger.
Travel blogging and SEO are, and always will be linked. Best Travel blogging secrets are all from hard work and learning new tricks every day. I really mean every day! We learn something new. Don’t be scared of what you don’t understand. Instead, spend time learning how to master it for yourself. Or hire a professional to help out.
If we may gloat again, the same article is 2nd on the first page of Google using different keywords
Because like it or not, ensuring Google (and the world in general) can find your amazing travel content is a necessary part of building a successful travel blog website.
For organic traffic and more google ranking factors, see the below top 10 tips for 2020
7: Build An Email List
Building an email subscriber list is one of the most important things you can do for your travel blog. Even more important than social media in my view and other top travel blogger’s views. The people who subscribe to your email list are your true fans & dedicated readers, you’ve spent a lot of time getting the audience. keep them. What’s more, I’ve always believed in keeping emails for the respective field, as when I was in the Real Estate business for a weekly email letter regarding products and insights, this tool is a business asset and worth a lot within itself.
We use MailPoet for our blog and organized into relevant fields, sub-fields with our MailPoet product, which is a native email marketing solution for WordPress that enables users to create newsletters, automated emails, new post notifications, and autoresponders. The MailPoet plugin comes with a widget that can be placed on your WordPress site to capture these new subscribers.(30% off at the moment. Grab it while you can).
Why? Email is a much more personal experience. It also performs better than most social media at driving quality traffic to your site.
When you send subscribers something via email, they’re more likely to see it.
How do you build your mailing list? There are many key ingredients. Offer something of value, free PDF / Ebooks of articles, and make it easy. At the moment I offer the above and a Free Education template for learning English as a second language for access to them, the person has to sign up.
8: Advertising Your Blog
I’m about to spend money advertising my travel blog on Facebook as you can geographically have your articles hit the right audiences for you, doing so, I’m not attracting “fake” readers. I’m paying to reach a large yet targeted audience. A percentage of them will discover my blog for the first time and become regular readers. Or if you sell products, become customers.
Magazines do it. Book publishers do it. Photographers do it. Hell, even nonprofit organizations have an advertising/marketing budget. Of course, if you’re just starting, you may not have the money now, but keep it in mind for the future. Targeted advertising exists for a reason — it works.
Treat your blog like a business if you want to make a living with it.
9: Professional Networking
To make a name for yourself in travel blogging, networking with others in person at conferences is pretty powerful. It’s an investment in time & money, but a worthwhile one. I’ve not done it yet but been to many and seen first hand it does work and is another great tool for future growth. When you meet potential business partners, colleagues, and clients in person, you’ll be at an advantage over those who don’t have that relationship. They’ll think of you over someone they’ve never met before.
Online networking also has its benefits. Stay active in blogging Facebook groups and social media conversations. If you contribute in a meaningful way or ask good questions, other people in the industry will take notice. Whichever country I’m in, I always visit and join and add something of value to the groups, At the moment I’m in Penang and joined Penang walkabouts, Penang travel tips. I also started Penang is awesome and had some great feedback for my stay. What more have had a beer or two with the locals and met some great tourist guides with it. Networking is a must!!
Collaborations with other travel bloggers can expand your reach too. Drop them a mail of introduction and ask for a reciprocal link:)Doesn’t just have to be one niche remember, if you know a member of the family, friend etc.. Who has some great traffic to their website/, work hand in hand with them as it will help with your google rankings.
10: Hire Others To Help
Running a successful travel blog is like running your own magazine but without any staff. To give you an idea of what I’m talking about, let’s pretend you’re the owner & CEO of a publishing company. Now imagine that you must also take on the roles of photographer, writer, editor, accountant, marketing team, graphic design, public relations, web development, videographer, finance, secretary, coffee intern, etc. Get the picture yet? People go to school for years to master each of these jobs but you’re attempting to do them all! Plus evaluate your time correctly. It’s precious.
As a professional travel blogger, you are responsible for everything — while also dealing with the stress & challenges of travelling to foreign countries. So when you start earning income, hire others to help you run your business. We have done this in stages and if I’m honest, it takes some time and effort but Rome wasn’t built in a day!. We have now brought on board a trusted Indian Co, who helps with teaching us WP tricks, Seo packages and creates articles and other things that would generally take a lot of time. So we can travel and get content and network for business
You will also need in time a virtual assistant to help with research, pitching, public relations, social media, and tracking campaigns. An accountant. A video editor. A writing editor. A graphic designer. Wow-what a cost, if your bringing in money and it’s earning its upkeep and you’re not losing the shirt off your back, speculate to accumulate? Just remember to find the right team and to keep many things to yourself as much as possible, like passwords, private info etc..
Hiring others allows you to focus on the stuff you’re good at while leaving the rest to those who are probably better than you anyway. To learn more about hiring a virtual assistant, read “Virtual Freedom” by Chris Ducker.
11: Personal Branding Including Logo Branding
An important key to success as a travel blogger, or any kind of blogger for that matter, is standing out from the crowd. Branding is how you manage the way you’ve presented to others. Think of all the top companies/bloggers that you know, you may well know them by their logo first rather than their name. That’s business marketing and part of building a brand name. Rather than trying to be everything to everyone, it’s better to focus on one or two areas of expertise.
What are you passionate about? What drives you?
When planning a new article/project, ask yourself, does it align with your brand? My own branding is based around adventure travel, so a majority of my articles are about this theme. Maintaining a consistent identity across all your online channels and marketing helps drive your brand. Your logo, photography, social media accounts, and blog content should all reflect the values & mission of your brand. We use officialtourandtakein with the same logo throughout our channels
Effective branding leads to a steady stream of readers searching for information on the topic you cover, recognition & influence, plus rewarding partnerships with companies wanting to tap into your demographic.
SEE ALSO: How to start a travel blog today.
The Reality Of Travel Blogging
Successful travel blogging is hard. If you think this job is just an extended vacation, you are very, very wrong. I hope this article helped showcase how much work is actually involved. Otherwise, you’ll be extremely disappointed a year from now after you’ve been blogging about your backpacking trip with little to no tangible results for your efforts. Be an optimist rather than a pessimist, think out of the box. It can happen and will if you put the effort in and follow the advice that is given.
Most travel blogs will be lucky if they last longer than a year. Again we’re fortunate as we planned mostly with a plan B to take away the stress of this being the only income. My advice, build it around the job you’re in now, and grow it casually and enjoy it while you’re doing it. While I’m writing this, I’m also multitasking with Netflix:)
Those who are in it for the long haul, and are ready to take it seriously as a profession, have the best chance for success.
Now we have content, an ever-growing blog, and were ready to take on the world. Let’s test Google SEO out and has you see from above it’s working!.and can work.
Google Ranking Factors for 2020 (10 – Which Are The Most Important)
Last updated on May 07/07/2020
Did you know that there are over 200 Google ranking factors? Google is by far the most popular search engine on the planet. It dominates other search engines like Bing and Yahoo with over 5.14 billion searches taking place on Google each day. So, it’s no surprise that you’d want to rank higher on Google search results.
But with SEO (search engine optimization) changing every now and then, it can be hard to implement and keep up with all the changes. So, you might wonder: which Google ranking factors are important for your website? MonsterInsights is the best WordPress Analytics plugin. Get it for free!
In this article, we’ll take a closer look at 10 factors that can help you improve your rankings. That has helped us as per our indexes. Have a look?
Let’s get dive right in…
Most Important Google Ranking Factors
When it comes to getting a higher ranking, many website owners would want to follow all the ranking factors. But what if we told you that you just need to focus on a few of these factors? To help you out, we’ve shortlisted the most important ranking factors you should ensure on your website.
1. High-Quality Content
You must have read in several places that content is king. And in the case of Google ranking factors, it’s definitely the king, If you can create content that’s unique, fresh, and helpful for users, then Google will rank it higher on its search engine page results (SERPs).
Google pays special attention to your content quality. No matter how optimized your website is, if your content is not valuable, then you can’t expect higher rankings.
So, what’s content quality for Google?
Original, Unique and Valuable Content
Google gives preference to content that’s new and unique. You would want to create posts that answer your reader’s questions, provides value, and is original. If your content is duplicate or similar to other webpages, then it could cause a negative impact on your SEO. For starters, Google might not index and rank your page. And if you regularly publish duplicate content, Google will slow down the crawling of your website.
So, when you’re creating content, make sure it’s different and better than other websites that are ranking for the search term.
Up to Date and Fresh Content
Another way you can boost your content quality is by keeping it fresh and updated. By regularly updating your posts and adding new information, you’re sending a positive signal to the search engine. Content freshness plays a big role if you cover topics that involve news or trends, new activities for travelers. For such topics, Google prefers pages that provide the latest information. Hence all remember, sometimes it better to update on old articles.
For instance, if you’re writing about the global health crisis, you would want your content to contain recent news and researches. Possibly now about COVID-19, Pandemic, local RMCO’s in actions in countries and a simple way of finding the latest information to keep your content fresh is by using Google Trends.
Just enter your search term in the tool and look at Related Topics. These are trending queries that can help you add value to your posts.
Content-Length
One of the questions we’ve come across a lot of times is whether content length a part of Google ranking factors? And the answer is, yes.
According to different studies, content length has an impact on where you rank on the search results. On average, posts with 1,890 words rank on the first page.
That said, there’s no hard and fast rule where you should stick to a word limit while writing. A better way of looking at this is to create content that has depth and covers a topic in great detail. That’s because Google prefers pages that fully answers a user’s question and provides detailed solutions.
Content Structure and Organization
When it comes to content quality, your blog posts should be well organized and structured. This makes it easier for your visitors to read your posts and easily find solutions to their problems. To make improve the structure and organization of your articles, you can use multiple headings and subheadings (H2, H3, H4, and so on) to group your content together.
You can also use HTML tags for bullets (ol) and number lists (li) to further organize your content. This is beneficial as Google picks up these lists and shows it as featured snippets for different keywords.
And don’t forget to look at the flow of your article and see which section should come first. So, by working on your content’s structure and organization, you’ll increase its readability. As a result, you’ll improve the user experience of your site, which indirectly improves your chances of ranking higher on Google.
2. Backlinks
After content, the second most important Google ranking factor is backlinks. They are an important part of Google’s ranking algorithm and it’s how Google crawler finds your website for indexing. In fact, content and backlinks go hand in hand, as webpages without any backlinks hardly get any organic traffic. A backlink could be for instance. How to start a blog. preferably from another channel externally but interlinks are also important!
So, how are backlinks important for your site’s SEO?
Backlinks or inbound links are like a vote of confidence for your website. Google adds all those votes together and checks if your website deserves to rank in the top 10 results. If you can get backlinks from high authority websites, you can boost your chances of higher rankings. That’s because by acquiring these links, you’re sending a signal to Google that your content is trustworthy as different websites can vouch for it.
Check out these 15 quick and simple ways to get backlinks from high authority sites.
3. Search Intent
Another crucial ranking factor for Google is matching the search intent of your content. Search intent is basically what a user is looking for. Every keyword is different on Google and you need to understand the why behind that search query.
For example: if someone searches for Penang sunsets, you’ll see that the results in the top 10 include listicles.Tourandtakein are on the first oage
Here’s another example where if you search the keyword, beaches of Penang you’ll notice that the results consist of beaches in Penang and where they are articles along with videos.
So, if you were to create content on either of the topics, it’s important to match search intent and create the right type of content. Now, search intent could vary based on content format and style. For instance, in some cases, Google will display only videos and infographics in the top results. This means you should be creating a video or an infographic if you want to rank for that keyword. That is why we also integrate our social media channels with our website/blog
Besides that, search intent also shows where your visitors are in the buyer journey. Are they looking for basic information about your products, do they want a tutorial like a how-to article or are they in the final stage and ready to make a purchase?
By matching the search intent, you can answer these questions and create content that people are looking for.
4. Website Loading Speed
Among 200 different Google ranking factors, another factor you should focus on is your page speeds. Now the goal here isn’t to beat your competitors with milliseconds of load time. But you should pay attention to how fast a page loads for your users.
Google wants your website to load quickly and provide a great user experience for your audience.
To check your website loading speed, you can use Google’s free tool called PageSpeed Insights.
It will analyze your website, display a score for mobile and desktop, and highlight suggestions to make your site even faster.
For instance, one of the ways to improve your WordPress website loading speed is by using a CDN (content delivery network). It makes sure that your webpages load without any delay for your users around the world.
5. Mobile Friendliness
Ever since Google has gone mobile-first in 2019, its key that your website is mobile responsive. Mobile-first means that Google will now use your website’s mobile version for indexing and ranking.
Previously, Google would use your desktop as the primary version for indexing. But with 3.7 billion mobile internet users in the world, it’s no surprise that Google has made this shift.
So, if you want to boost your rankings, now is the best time to make your website mobile-friendly. You can start by picking a WordPress theme that is mobile responsive. Or you can use different plugins to make your WordPress site mobile friendly.
6. Domain Authority
The next Google ranking factor you need to work on is your website’s domain authority (DA). It’s a ranking metric that shows your site’s expertise about a particular topic and its ability to rank on search engines.
Domain authority is created by Moz and it assigns a score between 1 and 100. Higher your domain authority, higher are your chances of ranking on Google. Now there are different ways you can boost your site’s authority. You can start by acquiring high-quality backlinks. But at times, having a lot of backlinks doesn’t guarantee higher rankings.
This is where you need to create amazing content that’s focused on your industry.
To get an idea which topics your visitors like, you can use MonsterInsights, the best Google Analytics WordPress plugin, and uncover the most popular pages on your website.
Then create high-quality content around these topics to increase your topical authority.
As a result, Google will start to recognize your site as an expert on the topic, boost your domain authority, and will start to rank your pages in the top 10 on search results.
7. Keyword Optimization
Besides creating content and getting backlinks, one of the most obvious ranking factors is the use of keywords on your website. Keywords are the search terms users use to look up things on Google. So, it’s important that your website contains the keywords your audience is searching for. That way, Google can bring up your page in its search results.
To ensure that your website is keyword optimized, here are a few tips:
- Title Tags – Include your target keyword at the start of your posts SEO title tags.
- Meta Description – Write irresistible meta descriptions and add your focus keyword so users know what your page is about and click on it.
- Image Alt Text – Since Google cannot read images, you can add your keywords in the image alt text section to tell what’s the visual about.
- Anchor Text – Google uses anchor text to find out what’s the page about, so you can use your keywords for anchor text and help Google out.
- Use LSI Keywords – Besides your primary keyword, there are other related terms that people search for and these are called LSI (latent semantic indexing) keywords. By including these on your page, you’re helping Google figure out what’s the content about
- Avoid Keyword Stuffing – Keyword optimization doesn’t mean only including your primary search term over and over again. That’s called keyword stuffing and it’s not a good SEO practice. Try to include your head search term a few times and then mix things up with different variations
- Include Keywords in H2 and H3 – You can further improve your content’s SEO organization by using keyword variations or LSI keywords in H2 or H3 of your post
- Add Keyword in URL – Another keyword optimization practice is to include your keyword in the URL of your post
8. Website Structure
While keyword optimization is important, another factor you should look into is your site’s structure, especially if you’re just about to launch a website. Your website’s architecture is important from a crawling and indexing perspective. It allows Google crawlers to easily find your website and its pages.
And to improve the site’s structure, you can start by creating a sitemap in WordPress. A sitemap contains all the important pages that you want the search engine to know about.
It helps Google crawler to easily navigate through your website, discover new content, and index your pages.
Another way you can help Google to index your website is by optimizing your WordPress robots.txt file. A robots.txt file provides a pathway for Google bots and tells them how to crawl and index your website. It helps to point out which pages search engine spiders should crawl and which it should not.
As a result, you’ll save crawl quota and the bots will not go through pages that are not necessary, like the admin page.
For more information, here’s a complete tutorial on how to optimize your robots.txt file for SEO.
9. Website Security
Along with website architecture, your site’s security is now a key Google ranking factor. This is where you need to ensure your site is now on HTTPS, as it encrypts the data between your website and your user’s browser. Google confirmed in 2014 that HTTPS is now aa ranking signal. So, if your site doesn’t have SSL certificates and is on HTTPS, then now would a good time to update.
You can follow this guide on how to properly move a WordPress site from HTTP to HTTPS.
10. User Experience
The last Google ranking factor we have for you is the overall user experience of your website. Now there are a lot of things that contribute towards good user experience.
But how does Google measure this?
It uses an artificial intelligence program called RankBrain, which incorporates other ranking signals like:
- CTR (click-through-rate) – It’s the percentage of users that click on your website link in the search results. By improving your CTR, you can boost your rankings, especially if you’re stuck in the top 5 results.
- Bounce Rate – Having a high bounce rate isn’t good for your site. If a high number of people click on your site and then hit the back button without interacting with your website, Google will think the page is not relevant and won’t rank it.
- Dwell Time – This measures how long a visitor stays on your site after coming from Google search results. The higher the dwell time, the better it is.
While these are some important ranking signals Google’s RankBrain uses, there are many more. But since most of them are speculations at this stage, we recommend you stick to the 3 factors we’ve discussed above.
Conclusion: Check us out on Google indexes for our articles and how we have acquired a big audience. Let’s help you achieve this as well!
Tips To Find Your Logistical Perfect Travel Adventure.
Safety:
Insurance: Travel insurance is one of the most important things for your trip – no matter how long you are going away, it is a NO BRAINER! We use and strongly recommend World Nomads. Message from our trusted partners.
Pets: Thinking of traveling while you have pets and hate the thought of rehousing your loved one? Well, trusted housesitters can help you out by finding someone to not only look after your pets but also safeguard your home. Hit this link to find out more.
Transferwise: Secure and save on international money transfers.
Computer:
Why use a VPN? ExpressVPN hides your IP address and encrypts your network data so no one can see what you’re doing. One-click and you’re protected. Defeat the hackers and spies with best-in-class encryption and leak proofing. Access any content, no matter your location, and say goodbye to geo-blocks. Hit our link!
Languages:
We are now partnering with the worldwide brand and market leader Rosetta Stone
This gives you the flexibility to learn a new language on your schedule, with any device, from anywhere in the world. You’ll get full access to all of our latest features and can start learning immediately – no lengthy downloads or installations required. Sign up now for a free trial
Transport:
Cars: Compare 900 companies at over 60,000 locations hit the link
Trains: Coming soon:)
Planes: Skyscanner, Last Minute.Com Make the entire planning and booking easy, simple, and enjoyable from start to finish. To make sure you get the most for your money, and from your trip and to make it more transparent and deserving of your trust. ( We have saved hundreds over the years and even more so using a VPN.)
Cruises: The Cruisedirect.com website is packed with information on all the major cruise lines, cruise ships, and destinations.
Accommodation
Airbnb: Choose from over 6 million unique places to stay, Airbnb all types of spaces – from homes to boutique hotel rooms – all over the world. You can stay with a host or book a place of your own and what’s more, you can make a saving of around £34 joining through us off your first booking.
Booking.com Booking.com’s mission is to make it easier for everyone to experience the world.
LastMinute.com: The world at your fingertips with over 500,000 hotels worldwide
Trustedhousesitters We are really happy now to be partnering with TrustedHousesitters. Who is THIS?
TrustedHousesitters launched in 2010 with one simple mission: to keep pets happy and safe in their own homes. Since then, they have quickly grown into an incredible global community of pet lovers, who help each other travel.
Every day, we connect thousands of home and pet owners with care-orientated sitters who will look after their home and pets for free, in exchange for a place to stay. We have stayed at some fabulous beach places as well as unique apartments in inner cities throughout the world. Saving approx $50 a day, it soon adds up:)
Destinations:
Trips: We at Tourandtakein have been to many far-out places. Here are just a few to wet your appetite.
Trip Activities: A journey to transform ordinary trips into extraordinary ones. We are your guide, bring you personal experiences, wherever your travels take you. We’ll show you the unique and unmissable things to do in your destination with our trusted affiliates GetYourGuide on your side and in your pocket via our live Apps. Creating memorable moments has never been easier.
Shop:
Now open for all your travel gear and articles related with some great tips that will save you money and also enlighten your journey:) Note: These are affiliate trusted companies that help us maintain and build this site, therefore helping our audience (YOU!) Shop Now
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Instagram: Watch our carousel of pictures on our home page @ tourandtakein.
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Tourandtakein Tribe.
Please note: The above affiliates do pay us a small commission and thus helping us to help you!