How A Content Marketing Strategy (Tourandtakein) Drives Your Bottom Line.
Let TourandTakein give you a road-map for explaining the long-term benefits of an on-off site content strategy.
Most switched-on business managers should care about the number of tweets a blog post receives or how many monthly viewers saw their pin/board or the audience engagements on Pinterest now. Because that is where many new audiences are coming from (new audiences are fresh blood and mainly active users of all devices with money too spend, needs of interest). Yes social media, however, social media content doesn’t normally stay active for more than 24hrs, apart from Pinterest. Yet it does drive traffic to your site and you can see by all the millionaire new influencers who are promoting creative products and services by these means.
I’ve pulled out some of the most compelling points to illustrate the big-picture benefits of a content marketing strategy via owning a website/blog and using our own interconnected social media within our market circle.
The Benefits Of On-Site Content ( Brief. )
- Blogging: By consistently publishing valuable, authoritative content on your blog, you can create a powerful engine for audience building and lead generation through which drives up search engine rankings, gaining organic traffic, thus converting visitors to leads. Therefore with these benefits, it’s hardly surprising that marketers who prioritize blogging are much more likely to see a better ROI
- Grow Your Email List. Requiring users to opt-in with their email to access long-form content can help you grow your email subscribers. Because this type of content is often perceived as more valuable, visitors are willing to give their email address or other identifying information in exchange for it. As you well know, email databases are also a huge asset to any business.
- Create Warm Leads: As per below in our what we can offer packages, once you receive a warm lead, use the added value method by creating an ongoing trust organised email agenda/campaign.
- Close Leads; Once closed the trust is their and keeping that trust is a valuable asset, again, using a dedicated email divider, addresses the fact of you sending unrelated emails etc..
The Benefits Of Off-Site Content. ( Brief.)
For brands without a lot of recognition, off-site content is especially effective for getting in front of new audiences. Publishing a range of high-quality content on a variety of sites is like sprinkling breadcrumbs around the web that lead back to your site.
- Get your brand in front of new audiences
- Leverage sites and social media platforms, via target audience, create a tailback
- Improve SEO through inbound linking
- Awareness Campaigns, you’ll be targeting potential customers further down the funnel.
- Choose content topics with wide appeal. Be sure the topic relates to your industry; however, it does not need to be directly about your brand.
- Make your content visually appealing.
- Get your content featured on sites with large audiences.
- Conversation campaigns, you’ll be targeting potential customers further down the funnel.
- Stay on your topic/market otherwise, you may lose subscribers.
- Include a relevant call to action that links back to your site.
In order for you to maximize the bottom-line benefits of an on- and off-site content strategy, your content needs to provide a value-added link between your customers’ needs and your business goals. Consistently produce content that strikes this balance, and you’ll be well positioned to reap the full benefits.
It does work and we have the statistics to prove it. We didn’t employ an SEO specialist or a genric company (Who Charges Thousands) and are quite happy just to take your money and then press the same buttons for SEO and organic traffic, without doing due diligence on the payee’s needs.
We gave a project to just one of our team members and this is what they achieved in 14 days, working approx 1.5hrs a day creating new content aligned to the topics and subjects we want to expose and delivering through all our channels.
Our Showcase Experiment:
What we achieved in a such a short space of time. ( Less than 14 days.)
- . Over 1,000 new subscribers via our blog and organized into relevant fields, subfields with our MailPoet product, which is a native email marketing solution for WordPress that enables users to create newsletters, automated emails, new post notifications, and autoresponders. The MailPoet plugin comes with a widget that can be placed on your WordPress site to capture these new subscribers.
- Pinterest; 114,000 monthly viewers + 1,340 Engagements and growing each day as per below. Video pins alone hit 34% of our viewers.
- Facebook: We designed a few board covers and made one post on our Tourandtakein FB page that can have multiple purposes, such as articles for our business/blog/website, which we multi-share throughout our network. We didn’t even use the boost feature on FB worldwide. So cost-effective.
What we can offer your business?
- Our blog: Direct mailshot designed with more than 50 templates to choose from made to your needs and delivered,.Share your blog posts automatically with potential new subscribers the moment we hit publish. Or, send blog updates every day, week, or month. Keep readers up-to-date, bring them back to your website, and get more traffic to your site. Thus turning casual website visitors into loyal subscribers. Conclusion: We can use our/your subscribers to increase your bottom-line.Interested? Contact Us.
- Social Media Campaigns: Let us put together a social media campaign and integrate what your previous/new blogs/articles products or services have to offer and show you how to bring in more visitors that are learning about your brand and hopefully buying and turning into repeat customers. ( that responsibility lies with you:) How? Ask Us!
- Sponsor our blog: Includes the following, Banner on a relevant page, Links of your URL throughout our site on relevant pages, an article written and published on our blog, and sent out to relevant subscribers, Need more details? Contact Us
- Let us show you how to start up a website/blog: Or refine what you already have, which includes integrating all social media and using the number one tools in the business and most importantly delivering you a sustainable website/blog for the future, which will have future growth if followed correctly. Check out these Social Media Or Blogging Monetize Your Blog. Still, Got a Question? Ask Us
Conclusion:
- We have over 25yrs of traveling the world, ( bought the T-Shirt and still wearing it.) working and living in various countries, starting businesses from scratch, buying and selling ongoing business ventures inc high-end properties for investors, obtained many wide-world connections with successful entrepreneurs, influential people, and networkers and we are happy to call many our friends.
- We are here for you if needed! please remember though, for sponsorship, this is a limited offer as we only have a certain amount of space available, as the last thing we want, is to turn into an advertising board as a blog.
All the above features are formatted for concise exposure on all computers, tablets, IPads and smartphones- Smartphones now seem to be the main audience, so make sure it looks the business on everything.
Any Questions Contact Us
Tips To Find Your Logistical Perfect Adventure
Safety:
Insurance: Travel insurance is one of the most important things for your trip – no matter how long you are going away, it is a NO BRAINER! We use and strongly recommend World Nomads. Message from our trusted partners.
Pets: Thinking of traveling while you have pets and hate the thought of rehousing your loved one? Well, trusted housesitters can help you out by finding someone to not only look after your pets but also safeguard your home. Hit this link to find out more.
Transferwise: Secure and save on international money transfers.
Computer:
Why use a VPN? ExpressVPN hides your IP address and encrypts your network data so no one can see what you’re doing. One-click and you’re protected. Defeat the hackers and spies with best-in-class encryption and leak proofing. Access any content, no matter your location, and say goodbye to geo-blocks. Hit our link!
Languages:
We are now partnering with the worldwide brand and market leader Rosetta Stone
This gives you the flexibility to learn a new language on your schedule, with any device, from anywhere in the world. You’ll get full access to all of our latest features and can start learning immediately – no lengthy downloads or installations required. Sign up now for a free trial
Transport:
Cars: Compare 900 companies at over 60,000 locations hit the link
Trains: Coming soon:)
Planes: Skyscanner, Last Minute.Com Make the entire planning and booking easy, simple, and enjoyable from start to finish. To make sure you get the most for your money, and from your trip and to make it more transparent and deserving of your trust. ( We have saved hundreds over the years and even more so using a VPN.)
Cruises: The Cruisedirect.com website is packed with information on all the major cruise lines, cruise ships, and destinations.
Accommodation
Airbnb: Choose from over 6 million unique places to stay, Airbnb all types of spaces – from homes to boutique hotel rooms – all over the world. You can stay with a host or book a place of your own and what’s more, you can make a saving of around £34 joining through us off your first booking.
Booking.com Booking.com’s mission is to make it easier for everyone to experience the world.
LastMinute.com: The world at your fingertips with over 500,000 hotels worldwide
Trustedhousesitters We are really happy now to be partnering with TrustedHousesitters. Who is THIS?
TrustedHousesitters launched in 2010 with one simple mission: to keep pets happy and safe in their own homes. Since then, they have quickly grown into an incredible global community of pet lovers, who help each other travel.
Every day, we connect thousands of home and pet owners with care-orientated sitters who will look after their home and pets for free, in exchange for a place to stay.
Destinations:
Trips: We at Tourandtakein have been to many far-out places. Here are just a few to wet your appetite.
Trip Activities: A journey to transform ordinary trips into extraordinary ones. We are your guide, bring you personal experiences, wherever your travels take you. We’ll show you the unique and unmissable things to do in your destination with our trusted affiliates GetYourGuide on your side and in your pocket via our live Apps. Creating memorable moments has never been easier.
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